Attract. Connect. Convert.
I hear you. You’ve got a product, service, or place that everyone’s going to be excited about -- if only they’d listen.
It happens all the time. You’ve put in all of the time and effort to develop every detail and fine-tune the features, but when it comes to pitching, writer’s block strikes. You’re struggling with how to get your message across, but it's an ocean of internet out there, and nobody can hear you. So, when it comes to writing your message, you fall back on listing a bunch of features, which is barely keeping you afloat.
The problem is nobody wants to read a list of features. Starting with features is like a desperate attempt to overtly convince someone that you have their best interests in mind. You know the feeling, like when a stranger tries a little to hard too convince you that what he's selling is the best that's ever been. When someone rattles off a bunch of features or tech jargon, do you instantly trust them and what they're saying? Of course not. Features have their place, but it’s not at the forefront of a conversation.
Instead, you need to earn their attention with a story that strikes at the heart. Craft a narrative that puts your customer in the hero's cape when they choose to commit to your offer. Customers' needs drive their purchasing decisions, and solving their needs is what drives your sales. Making your customer feel like a hero leaves a lasting impression.
If this resonates with you, and you'd like to explore how I can help, let's connect!
It happens all the time. You’ve put in all of the time and effort to develop every detail and fine-tune the features, but when it comes to pitching, writer’s block strikes. You’re struggling with how to get your message across, but it's an ocean of internet out there, and nobody can hear you. So, when it comes to writing your message, you fall back on listing a bunch of features, which is barely keeping you afloat.
The problem is nobody wants to read a list of features. Starting with features is like a desperate attempt to overtly convince someone that you have their best interests in mind. You know the feeling, like when a stranger tries a little to hard too convince you that what he's selling is the best that's ever been. When someone rattles off a bunch of features or tech jargon, do you instantly trust them and what they're saying? Of course not. Features have their place, but it’s not at the forefront of a conversation.
Instead, you need to earn their attention with a story that strikes at the heart. Craft a narrative that puts your customer in the hero's cape when they choose to commit to your offer. Customers' needs drive their purchasing decisions, and solving their needs is what drives your sales. Making your customer feel like a hero leaves a lasting impression.
If this resonates with you, and you'd like to explore how I can help, let's connect!